Thursday, 28 January 2010

fox most trusted news channel in us, poll shows

Fox most trusted news channel in US, poll shows: Survey showing approval rating of more than 50% for rightwing network vindicates its drive for partisan audience
The onward march of Fox News, the relentlessly rightwing channel that has revolutionised American television news by making it overtly partisan, has been boosted by an opinion poll that suggests it is the most trusted news operation in the country.
Almost half of all Americans surveyed in the poll of 1,151 registered voters said they trusted Fox News. That is a notably larger vote of confidence than the 39% who said they trusted Fox's great rival CNN, and vastly more than the credibility ratings of the traditional news networks ABC News (31%), CBS News (32%) and NBC News (35%).
The poll findings are vindication of the commercial strategy of Fox News, which is owned by Rupert Murdoch and is the brainchild of his controversial henchman Roger Ailes. Fox News threw out the old model of television news – pitched towards a mass audience across the political spectrum and aspiring to standards of fairness in reporting – and replaced it with an aggressive drive for a niche audience of rightwing voters.
- Guardian, 27 January